Cutting Wasted Spend & Boosting Leads For An Industrial Equipment Dealer

At account takeover, the account's general equipment campaigns were burning budget on irrelevant traffic with over 200,000 monthly impressions with very limited conversion volume. Pausing an underperforming network was the first move, followed by intense search query audits, robust negative keyword lists, and smarter keyword segmentation and expansion that turned that campaign around.

The Approach

  • Pause the Search Partners network to reduce low-quality traffic

  • Conduct earch query audits and develop negative keyword strategy

  • Implement strategic keyword segmentation and expansion

  • Layer in co-op funded campaigns to deliver incremental conversions and drive brand awareness

Results

  • Account scaled to double spend as additional budget was applied to successful campaigns

  • Conversions grew more than 4x, driving cost per acquisition down roughly 55%

  • Manufacturer co-op funded campaigns lifted total account conversions by nearly 20%

Let’s Get In Touch

Please share any details about your current SEM goals and challenges, and I will follow up via email.

You can also reach out directly by emailing me at lauryn@lauryndenneydigital.com.