Cutting A Fintech’s CPL by 78% Through a Full Account Restructure
A B2B fintech platform serving a highly specialized institutional audience was facing rising acquisition costs and inconsistent lead quality across Search, Display, and Video campaigns. Broad match keywords and low-quality placements were eating spend without driving qualified users to the site. The goal was to bring down cost per lead while scaling qualified conversions.
The Approach
Rebuild campaigns around solutions for individual target industries
Sharpen targeted keyword intent through research and historical data analysis
Clean up geo targeting and implement placement exclusion lists
Maintain ongoing bid strategy and keyword hygiene as industry trends fluctuate
Results
Year over year, 2024 vs. 2025:
Cost per acquisition dropped 78% YoY
Conversions grew 44%
Let’s Get In Touch
Please share any details about your current SEM goals and challenges, and I will follow up via email.
You can also reach out directly by emailing me at lauryn@lauryndenneydigital.com.